Mr Geoffrey Jalleh

Associate Director, CBRCC

Geoffrey Jalleh is associate director in the Centre for Behavioural Research in Cancer Control at Curtin University of Technology. His primary research interests are in health communication and social marketing. He has been involved in a broad variety of health areas. Recent work includes the evaluation of sun protection and anti-smoking media campaigns, and evaluation of sponsorship effectiveness. He is working on his PhD at the University of Western Australia on performance-enhancing drug use.

Research Interests

• Health Communication
• Social Marketing
• Evaluating Sponsorship
• Framing Health Messages

Refereed Journal Articles

1. Jalleh, G., Donovan, R.J., Slevin, T. & Lin, C. (accepted January 2007) Efficacy of Breast Cancer Appeals for Promoting Physical Activity, Journal of Cancer Education. [booklet used in the experiment]
2. Carter, O., Donovan, R., Weller, N. & Jalleh, G. (2007) Impact of Smoking Images in Magazines on the Smoking Attitudes and Intentions of Youth: An Experimental Investigation, Tobacco Control, 16(6), 368-72. [link]
3. Wright, G., Dawson, B., Jalleh, G. & Couch, M. (2007) A retrospective comparison of two very low energy diets on weight loss and health status in obese women completing a 26-week program, Obesity Research & Clinical Practice, 1, 281-288.

4. Donovan, R.J., Jalleh, G., & Carter, O. Tobacco Industry Smoking Prevention Advertisements' Impact on Youth Motivation for Smoking in the Future. Social Marketing Quarterly, 2006, 12(2) 3-13. [PDF]

5. Donovan, R.J., James, R., Jalleh, G., Sidebottom, C. Implementing mental health promotion: the Act-Belong-Commit Mentally Healthy WA campaign in Western Australia. International Journal of Mental Health Promotion. 2006, 8(1), 29-38. (Feature Article)

6. Jalleh, G., Donovan, R.J., Stewart, S. & Sullivan, D. (2006) Is there public support for banning smoking in motor vehicles? Tobacco Control, 15, 71. [PDF]

7. Jalleh, G., Donovan, R.J., Stewart, S. & Sullivan, D. (2005) Selling or promotion? Tobacco Control, 14(5), 430. [PDF]

8. Jones, S., Carter, O., Donovan, R. & Jalleh, G. (2005) Western Australians' perceptions of the survivability of different cancers: implications for public education campaigns, Health Promotion Journal of Australia, 16(2), 124-128. [link: abstract only]

9. Jalleh, G., Donovan, R.J., Slevin, T. & Dixon, H. Efficacy of bowel cancer appeals for promoting physical activity, Health Promotion Journal of Australia, 2005, 16(2), 107-109.

10. Donovan, R., Carter, O., Jalleh, G. & Jones, S. (2004) Changes in Western Australians' Beliefs about Cancer, 1964-2001, Medical Journal of Australia, 181, 23-25. [PDF]

11. Donovan, R.J., Jalleh, G. & Jones, S.C. The word 'cancer': reframing the context to reduce anxiety arousal. Australian and New Zealand Journal of Public Health. 2003, 27(3), 291-293.

12. Donovan, R., Boulter, J., Borland, R., Jalleh, G., & Carter, O. (2003) Continuous Tracking of the Australian National Tobacco Campaign: Advertising Effects on Recall, Recognition, Cognitions and Behaviour, Tobacco Control, 12, II30-II39. [PDF]

13. Giles-Corti, B., Frizzell, S.K., Donovan, R.J., Wilson, R. & Jalleh, G. Billboard and taxi-back advertising: Effective media for health communication? Health Promotion Journal of Australia, 2001, 12(2), 152-158.

14. Jalleh, G., Donovan, R.J., Corti, B. & Holman, C.D.J. Sponsorship: Impact on Brand Awareness and Brand Attitudes. Social Marketing Quarterly. 2002, 8(1), 35-45. [PDF]

15. Jalleh, G. & Donovan, R.J. Beware of Product Labels! Journal of Research for Consumers, 2001, 2, http://www.jrconsumers.com. [link]

16. McAvoy, B.R., Donovan, R.J., Jalleh, G., Saunders, J.B., Wutzke, S.E., Lee, N., Kaner, E.F., Heather, N., McCormick, R., Barfod, S. & Gache, P. General Practitioners, Prevention and Alcohol - A Powerful Cocktail? Facilitators and inhibitors of practising preventive medicine in general and early intervention for alcohol in particular: a 12-nation key informant and general practitioner study. Drugs: Education, Prevention and Policy, 2001, 8(2), 103-117. [PDF]

17. Giles-Corti, B., Clarkson, J. Donovan, R.J., Frizzell, S.K., Carroll, A.M., Pikora, T. & Jalleh, G. Creating Smoke-Free Environments in Recreational Settings. Health Education & Behaviour, 2001, 28(3), 341-351.

18. Jalleh, G., Donovan, R.J., Clarkson, J., March, K., Foster, M. & Giles-Corti, B. Increasing Mouthguard Usage Among Junior Rugby and Basketball Players. Australian and New Zealand Journal of Public Health, 2001, 25(3), 250-252.

19. Giles-Corti, B., Donovan, R.J., Frizzell, S.K., Jalleh, G. & Clarkson, J. Increasing the Reach of Health Sponsorship: Using a 'Sponsorship Kit' to Promote Health. American Journal of Health Promotion, 2000, 15(2), 126-129.

20. Donovan, R.J. & Jalleh, G. Positive versus Negative Framing of a Hypothetical Infant Immunisation: The Influence of Involvement. Health Education and Behaviour, 2000, 27(1), 82-95.

21. Philpot, S.J., Ryan, S.A., Torre, L.E., Wilcox, H.M., Jalleh, G. & Jamrozik, K. Effect of Smoke-free Policies on the Behaviour of Social Smokers. Tobacco Control, 1999, 8: 278-281.

22. Donovan, R.J. & Jalleh, G., Clarkson, J. & Giles-Corti, B. Evidence for Effectiveness of Sponsorship as a Health Promotion Tool. Australian Journal of Primary Health - Interchange, 1999, 5(3), 82-92.

23. Donovan, R.J. & Jalleh, G. Positive versus Negatively Framed Product Attributes: The Influence of Involvement. Psychology & Marketing, 1999, 16 (7), 613-630. [PDF]

24. Donovan, R.J., Jalleh, G. & Henley, N. Executing Effective Road Safety Advertising: Are Big Production Budgets Necessary? Accident Analysis and Prevention, 31, 243-252. [PDF]

25. Donovan, R.J., Holman, C.D.J., Corti, B. & Jalleh, G. Community Perceptions of Health Promotion Priorities in Western Australia. Health Promotion Journal of Australia 1998, 8(3), 202-204.

26. Holman, C.D.J., Corti, B., Donovan, R.J. & Jalleh, G. Association of the Health Promoting Workplace with Trade Unionism and Other Industrial Factors. American Journal of Health Promotion, 1998, 12(5), 325-334.

27. Donovan, R.J., Holman, C.D.J., Corti, B. & Jalleh, G. Evaluating Sponsorship Effectiveness: An Epidemiological Approach to Analysing Survey Data. Australasian Journal of Marketing Research, 1997, 5(2), 9-23.

28. Holman, C.D.J., Donovan, R.J., Corti, B., Jalleh, G., Frizzell, S.K. & Carroll, A.M. Banning Tobacco Sponsorship: Replacing Tobacco with Health Messages and Creating Health-Promoting Environments. Tobacco Control, 1997, 6(2), 115-121.

29. Donovan, R.J., Holman, C.D.J., Corti, B. & Jalleh, G. Face to Face Household Interviews Versus Telephone Interviews for Health Surveys. Australian and New Zealand Journal of Public Health, 1997, 21(2), 134-140.

30. Holman, C.D.J., Donovan, R.J., Corti, B. & Jalleh, G. The Myth of 'Healthism' in Australian Sport: Risk Factor Profiles of Sports and Arts Populations in Western Australia. American Journal of Health Promotion, 1997, 11(3), 169-176.

31. Holman, C.D.J., Donovan, R.J., Corti, B., Jalleh, G., Frizzell, S.K. & Carroll, A.M. Evaluating Projects Funded by the Western Australian Health Promotion Foundation: First Results. Health Promotion International, 1996, 11(2), 75-88.

Book Chapters

1. Donovan, R.J., James, R. & Jalleh, G. Community-based social marketing to promote positive mental health: the Act-Belong-Commit campaign in rural Western Australia (in) Hastings, G. Social Marketing, Oxford: Elsevier, 2007, pp.336-343.
2. Donovan, R.J. & Jalleh, G. Tracking the 2000 national tobacco campaign (in) Australia 's National Tobacco Campaign: Evaluation Report Volume Three. Canberra: Comonwealth Department of Health and Ageing, 2004.

Conference Proceedings and Written Papers

1. Donovan, R.J., Jalleh, G. & Henley, N. Executing Effective Road Safety Advertising: Are Big Production Budgets Necessary? Market Research Society of Australia Annual Conference, Sydney, 1997 (Best Paper Award).

2. Donovan, R.J., Jalleh, G. & Henley, N. Effective Road Safety Advertising. Symposium on Mass Media Campaigns in Road Safety. Public Health Association National Conference, Perth, 1996.

3. Donovan, R.J., Holman, C.D.J., Corti, B. & Jalleh, G. Evaluating Sponsorship Effectiveness: An Epidemiological Approach to Analysing Survey Data. 25th Annual Conference, Market Research Society of Australia, Gold Coast, 1996. (Best Paper Award).

4. Donovan, R.J., Holman, C.D.J., Corti, B. & Jalleh, G. Evaluating Health Promotion Sponsorship. Second Social Marketing Conference, Arlington, Virginia, 1996.

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